I recently had the honor of collaborating with DCH Motors and NETA HK, a rising star in the automotive industry, for the launch of their new car models in Hong Kong. This project was a true milestone, not just in terms of creativity but also in scale, marking the largest project I've undertaken to date.
A Custom Hong Kong Scene for Each Model
NETA HK commissioned four unique artworks featuring their new cars against the backdrop of iconic Hong Kong scenes. The artworks brought together Hong Kong's vibrant cityscape with the sleek, modern design of NETA’s vehicles—truly merging two passions into one frame.
Event-Day Excitement: My First Launch Experience
Attending a launch event was a new and exhilarating experience. I had the chance to see my art in the spotlight and connect with a crowd enthusiastic about both art and automotive design.
Scaling Up: A Project of Unmatched Scale
Beyond the large pieces, nearly 100 smaller framed artworks were created as souvenirs for event attendees. Seeing so many people take home a piece of my work felt incredibly fulfilling and surreal.
This project for NETA HK was truly memorable. The scale and exposure of the event pushed my work to a new level, and I’m thrilled to continue exploring ways to bring Hong Kong’s car culture to life.
